FOR IMMEDIATE RELEASE
Nettwerk Music Group CEO Terry McBride Breaks Down Music Industry Myths and the Power of Artist Ownership in Exclusive MUBUTV Music Business Insider Podcast Conversation
HOLLYWOOD, CA – Monday January 20, 2026 -- Renowned for his trailblazing vision and unconventional wisdom, legendary executive and Network Music Group co-founder Terry McBride joins MUBUTV’s Ritch Esra and Eric Knight for a transformative interview on the Music Business Insider Podcast, launching Monday, January 20th. In this no-holds-barred discussion, McBride pulls back the curtain on building an empire from humble beginnings, the true power of community and why now more than ever artists must own both their vision and their music.
McBride, the architect behind the careers of icons such as Sarah McLachlan and Coldplay, opens up about navigating the music business as an outsider, revealing how this perspective empowered innovation amid an industry built on “smoke and mirrors.” He delves into the origins of his now-famous philosophy—“Music is water, not wine”—explaining why music is an essential, connective force and why sharing, not punishing, has always driven cultural and commercial growth.
Listeners will gain critical insights as McBride addresses:
- The evolution from physical sales to the access-driven streaming era and how this redefined tribes, values, and community in music
- The staggering importance of artists retaining ownership of their masters and licensing rights, and Network’s unique approach to empowering artist independence
- The power and future of artist-built communities across genres and borders, and how streaming and algorithms have opened doors for careers once locked out by traditional gatekeepers
- His firsthand account of standing up to the music industry’s biggest powers, championing fans, and protecting artistic purpose
McBride also shares candid thoughts on embracing technology, from the early days of Napster and YouTube to the disruptive reality of AI, offering rare context for creatives, entrepreneurs, and industry professionals seeking to navigate what’s next.
In addition, he reveals the role mindfulness, balance, and authenticity have played in his own journey, and why these qualities are essential for longevity and true success in music. The episode closes with Terry’s unflinching advice for the next generation of artists and entrepreneurs: “Be authentic. Simple is hard. Write songs that make a difference, and always listen to your intuition.”
Join us Monday, January 20th for this inspiring, strategy-packed episode—an absolute must-listen for anyone passionate about music’s future and the power of independent artistry. The Terry McBride Interview: exclusively on MUBUTV’s Music Business Insider Podcast.
For more information on MUBUTV, contact:
John Sanders at:
Phone: 424.245.0416
Website: www.mubutv.com
Ritch Esra & Eric Knight are available for interviews across all media.
ABOUT MUBUTV
MUBUTV™ | Music Business Television is an online music business channel featuring news, original programming, and interviews with leading experts in the music industry. Its mission is to educate, empower, and engage musicians and industry professionals of the twenty-first century.
About MUBUTV’s Music Business Insider Podcast:
The podcast takes a deep dive into the many challenges and nuances of building a viable and sustainable career in today’s new music business. Guests have included music attorney and author Donald Passman, producer Mike Clink [Guns N’ Roses], A&R legend John Kalodner, independent artist Ari Herstand, and more. Hosted by Ritch Esra and Eric Knight, co-founders of the platform.
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