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Founded in McBride's apartment in 1984 after dropping out of the University of British Columbia, Nettwerk has corporate offices in Vancouver, Boston, Los Angeles, Nashville, New York, Hamburg and London. Nettwerk Management's clients include Stereophonics, K-os, Lissie and Katherine Jenkins. Since 1984, Nettwerk has released over 500 albums and sold over 150 million copies worldwide. McBride has spoken publicly about advances in digital technology, intellectual property rights and the future of music distribution. In 2008, McBride co-authored a paper for the British University of Westminster's "Musictank" entitled "Meet the Millennials". In 2004, McBride became interested in yoga. With Lara Kozan, he launched a chain of wellness centers called YYoga. In 2008, he re-launched Nutone Music. Its repertoire includes devotional chant, World Music, and Mantra music. McBride's latest endeavor, Polyphonic, founded in partnership with the MAMA Group and ATC will invest directly into artist businesses, offering an alternative to the traditional label-driven investment model of the music industry. Launched with an initial capitalization of $20 million, Polyphonic will seek to partner with artists and their management, providing the capital to enable them to operate their own businesses, retain their own copyrights and take a fair share of any profits that are generated. At the 2003 Juno Awards McBride received the Walt Grealis Special Achievement Award, recognizing an outstanding individual who has contributed to the growth and advancement of the Canadian music industry. In 2015, McBride joined The 14th annual Independent Music Awards judging panel to assist independent musicians' careers. He was also a judge for the 12th and 13th Independent Music Awards.
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Terry on urging artists to focus on personal belief and emotional impact of their music:
“You’ve got to believe in what you’re doing.
You’ve got to believe in the music that you’re creating...
when you become successful, what power you
have to help people through real difficult situations.”
-Terry McBride
LISTEN:
LISTEN: Music Business Legend Reveals Why Artists MUST Own Their Music in 2026.
Terry McBride CEO Nettwerk Music Group [Sarah McLachlan, Coldplay] [MIP139]
TRANSCRIPT | SHOW NOTES
Books mentioned or recommended:
📒 Be Here Now - https://amzn.to/45PsHHC
📒 The Power of Now: A Guide to Spiritual Enlightenment - https://amzn.to/3NqZ6Ox
📒 Change Your Thoughts - Change Your Life - https://amzn.to/3LL8X0Z
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