By MUBUTV Staff

The Future of Music Discovery: How AI Is Changing the Game for Artists and Creatives

The Future of Music Discovery: How AI Is Changing the Game for Artists and Creatives isn’t just about algorithms or robots making choices—it’s about how technology is unlocking creative possibilities for music lovers, artists, and industry pros. On the MUBUTV Music Business Insider Podcast, hosts Eric Knight and Ritch Esra sat down with Einar Helde, the co-founder of AIMS API, to get the scoop on a platform that’s making finding the perfect song easier, faster, and way more fun.

You don’t need to be an artist to see how big of a deal this is. You just need to hear one music supervisor talk about searching through a catalog with a million songs and realize– There was never a problem with not having enough music. It was this:

Finding exactly the right vibe, mood, or lyric for a scene was sometimes like trying to spot a rainbow in a pile of socks. Not because creativity was missing. But because nobody had enough time to dig through all the options.

Until someone stopped asking, “How do I find this myself?” And started saying, “Let AI help me discover what I’m looking for—quickly, accurately, and with my own personal touch.”

Now, music supervisors, directors, and anyone looking to place music aren’t stuck searching alone. Instead, they get instant options and can spend their energy on making the best creative choices.

That shift—AI as an assistant instead of just a creator—opened up a whole new world. Now, old hidden gems can find new life. Options explode, and music gets placed in seconds, not days.

🎙️ In this chat with Einar Helde on the MUBUTV Music Business Insider Podcast, you’ll hear exactly how music search is transforming— And why this matters for the next generation of music creators, listeners, and fans.

🎧 Listen to the full episode if you’re ready to see how technology is changing music discovery for everyone.

No robots replacing humans. Just smart tools making creativity easier.

KEY TAKEAWAYS: The Future of Music Discovery with AI

• AI as Your Music Assistant: AIMS API’s technology doesn’t write songs—it helps you find the best song for your scene, mood, or project from huge catalogs in seconds. That means less time searching, more time creating (00:05:27).
• Efficient Search, More Options: Instead of hunting one by one, music supervisors can instantly pull up many accurate options thanks to AI, uncovering hidden tracks and sparking new income for forgotten favorites (00:06:24).
• Human Intuition Still Wins: Even with powerful search tools, humans make the final call. AI helps, but it’s the person picking the song that makes the creative magic happen (00:11:37).
• Personalized Discovery: AIMS lets you search for music using feelings, moods, lyrics, or even images. So you can find a song that’s “moody yet hopeful” or has a lyric about “sunshine” right away (00:14:11).
• No Metadata Required: Just give AIMS the audio file, and it can search thousands of data points—production quality, tempo, tone—without needing extra information or tags (00:25:06).
• Exciting New Initiatives: The platform is working on video search (finding music for video content), lyric sentiment analysis, and personalized curation, taking music placement and discovery to a whole new level (00:20:14).

BEST MOMENTS: How AI Music Search Is Transforming the Industry

• 00:05:27 – 💬 “Ritch Esra: Assistive AI, which is what this technology is about, is finding, taking the work that was done by humans… and produce the material for you of what you have in your catalog in seconds, right?”
• 00:06:24 – 💬 “Eric Knight: When they started using this, they started uncovering songs that they had even forgotten about that they had in their possession… now those started creating new income streams for those songs.”
• 00:10:18 – 💬 “Eric Knight: In asking a machine to translate the emotional subtleties of human expression… into musical meaning is no small feat.”
• 00:11:37 – 💬 “Einar Helde: The advantage of machines… is that they can do it at scale that a human can’t… humans still have to make the connection to whatever production or storyline they’re kind of building.”
• 00:14:11 – 💬 “Einar Helde: We want you to be able to search with any kind of input, whether it’s a video or a reference song or natural language or even a picture or a combination…”
• 00:25:06 – 💬 “Einar Helde: For us to be able to search your catalog, you only need to provide us the audio.”

TIMESTAMPED OVERVIEW

• 00:00 Introduction: What is AIMS API & why it’s important
• 00:05:27 Assistive AI vs Generative AI
• 00:06:24 Uncovering hidden songs & new income with AI-powered search
• 00:11:37 Human taste-making + AI efficiency
• 00:14:11 Searching with mood, tone, lyrics, video, and more
• 00:20:14 Video search, lyric sentiment analysis, and new features
• 00:25:06 No metadata needed—just audio
• 00:32:00 Matching songs to artists & the future of music placement

VALUABLE RESOURCES

Try MUBUTV’s free guides for artists, managers & sync:

• How to Contact A&R without burning bridges
• Finding the right artist manager
• How to Pitch to Music Supervisors for Film & TV

Get them at MUBUTV’s website or check the podcast episode description.

LINKS TO CONNECT WITH THE HOSTS

• Podcast: MUBUTV Music Business Insider Podcast
• Website: https://mubutv.com
• Facebook, Instagram, TikTok, Twitter X: @mubutv
• YouTube: youtube.com/mubutv

ABOUT THE GUEST

Einar Helde is the co-founder and CCO of AIMS API, an AI music search platform making music discovery faster and more creative for industry pros. His passion: combining technology and human creativity so artists and music professionals win.

WHY THIS MATTERS

The Future of Music Discovery: How AI Is Changing the Game for Artists and Creatives means artists, managers, and music supervisors don’t have to “guess and hope” anymore. With tools like AIMS, searching doesn’t feel overwhelming—it feels exciting! Catalogs of music are no longer dusty vaults. Instead, AI helps bring hidden songs and creative possibilities to the surface, making the journey of placing music smoother, faster, and more inspired.

And just like Ritch Esra and Eric Knight discussed in the episode, the heart of music is still human taste—AI is just there to help. So if your dream is to have your music heard, placed, or discovered, staying up-to-date on these new tools might be your ticket.

There’s a new path for creative careers, and it’s one where technology makes things easier, not harder.

FINAL THOUGHTS

If you’re excited to see how technology and creativity are coming together, The Future of Music Discovery: How AI Is Changing the Game for Artists and Creatives is your must-listen. Whether you’re an artist, manager, or just love music, the possibilities are expanding—and the journey is just getting started.