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Warner Bailey is the creator of Assistants Vs. Agents (AvA), a meme page-turned-media company he founded while an assistant at WME in 2018. AvA has secured partnerships with major brands and studios, including Amazon MGM Studios, Netflix, Apple TV+, Paramount+, Amazon Prime Video, Warner Bros., Meta, Nike, SZA/RCA Records. Bailey writes The AvA Connection, a weekly newsletter that shares industry insights, open jobs, and the stories of entertainment executives.He is currently developing IP across multiple mediums including a podcast, scripted TV show and book under the AvA umbrella. He has hosted and been featured on panels for SXSW, Meta and at some of the top Universities. In addition to his work with AvA, Bailey founded Sunset Nine, a creative agency with clients including Diageo, PepsiCo, AB InBev, Celsius, Hendrick’s, GoPuff, Red Bull, Desert Air, GV Surf Club, Palm Tree Fest & Boiler Room. After working in touring at Live Nation & WME, he served as the Festival Director for M3F Fest, a non-profit festival in Phoenix, AZ that welcomed acts ranging from Odesza, Rüfüs du Sol, Bon Iver, Maggie Rogers, Kaytranada, and Jamie XX. Bailey spearheaded the creation of the M3F Fund, which donated $2.3 million to more than 35 charities during his tenure. Bailey is a passionate advocate for philanthropy and the arts, producing Live From Los Angeles: A Fire Relief Benefit with YouTube and MusiCares in Malibu, CA, and currently sits on the Music Industry Advisory Board for Save The Music. Originally from Philadelphia and a graduate of Georgetown University, Bailey resides in Los Angeles.
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Warner on emphasizing alternative ways for newcomers to enter the industry:
“I’m seeing kids coming out of college launching personal brands through newsletters and social series—and even launching their own companies. There are now more access points for people to enter our industry.”
-Warner Bailey
LISTEN:
LISTEN: How to Get a Job in the Music Industry & Get Hired in 2026!
With Warner Bailey From Agents vs. Assistants [MIP134]
TRANSCRIPT | SHOW NOTES
Books mentioned or recommended:
📒 All You Need To Know About the Music Business 11th Edition - https://amzn.to/3sdgrja
🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us! - https://amzn.to/3RB2nu4
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