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Viv Mellish is a trailblazer in the global music industry, serving as Founding Partner and Chief Marketing Officer at GYROgroup, Australia’s premier digital music distribution and artist services company. Headquartered in Brisbane, GYROgroup operates a dynamic portfolio that includes GYROstream, GROUP SPEED, and DistroDirect, representing tens of thousands of independent artists worldwide, including ARIA-winning and Grammy-nominated talents. The company’s global reach is powered by a team of over 55 professionals, making it a leader in empowering artists and reshaping music distribution. In addition to her leadership at GYROgroup, Viv is the President of QMusic, Queensland’s peak music industry body. Through QMusic, she oversees high-profile events such as the Queensland Music Awards (QMAs) and BIGSOUND, while championing initiatives that foster growth and sustainability within the music sector. Viv’s expertise spans beyond music; she has excelled in marketing, communications, and public relations across diverse industries, including the Commonwealth Games, politics, theatre, and film. Her contributions to the arts and business sectors have earned her accolades, including recognition in InQld and The Weekend Edition’s “40 Under 40” list for 2024. With a passion for empowering artists and an unwavering commitment to innovation, Viv Mellish is a force in driving the future of independent music on a global scale. Her insights into artist development, digital distribution, and music advocacy make her a standout speaker at any world-class music business conference.
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Viv on explaining what makes Gyrostream unique compared to other platforms:
“What’s really kind of set us apart… is the fact that the artists can pick up the phone,
they can talk to our artist support team, they can get the help that they need because distribution
is quite complex at times and there’s a lot of moving parts and a lot of new information.”
-Viv Mellish
LISTEN:
LISTEN: How Is GYROstream REVOLUTIONIZING Music Distribution for
Independent Artists in the Music Industry?[MIP125]
TRANSCRIPT | SHOW NOTES
Books mentioned:
📒 Hey, You in the Black T-shirt - https://amzn.to/4neifjL
📒 All You Need To Know About the Music Business 11th Edition - https://amzn.to/3sdgrja
🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us! - https://amzn.to/3RB2nu4
