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Tyler Henry, a La Quinta, CA native, embarked on his music industry career at 21 while at USC by signing Grammy-nominated artist/producer PARTYNEXTDOOR. Over the years, Tyler has expanded his management roster to include prominent figures such as Wondagurl, HARV, Los Hendrix, Nonstop da Hitman, Bazzi, Cordae, emerging artist Peter Manos, social media influencer Cameron Dallas, and TikTok producer Carneyval. In publishing, Tyler co-founded a joint venture with PARTYNEXTDOOR and Warner Chappell in 2016, which signed notable producer Murda Beatz and G Ry. He further expanded his publishing ventures in 2020 with a new joint venture with Wondagurl, Sony/ATV, and Cactus Jack, signing up-and-coming producers London Cyr, Jenius, and FORTHENIGHT. In 2018, Tyler, along with his brother Kevin and partners Adrian Martinez, Connor Moy, Ben Wolin, and Jasper Heenan, established STURDY—a multifaceted creative company encompassing a music division (now merged with Range Music), a creative studio, a production company, and an NFT Marketplace. In 2021, Tyler and his music team partnered with Range Media Partners, contributing to the creation of a leading talent representation company.
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Tyler on when an artist should actually seek management and building their own career foundations:
“You need to develop the work ethic, you need to understand your
audience early and you need to really build and show that a manager
can help amplify that, but they can't create that initial spark for you.”
-Tyler Henry
LISTEN:
LISTEN: Are Artist Managers More Important Than Record Labels Now? Artist Manager Tyler Henry from Sturdy [MIP124]
TRANSCRIPT | SHOW NOTES
Books mentioned:
📒 The Operator: David Geffen Builds, Buys, and Sells the New Hollywood - https://amzn.to/46flPmk
📒 Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones - https://amzn.to/46i3ipl
📒 Greenlights - https://amzn.to/46HahJ1
🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us! - https://amzn.to/3RB2nu4
