FOR IMMEDIATE RELEASE
Vevo’s Visionary VP of Music & Talent Jordan Glickson Unpacks the Evolving Art and Science of Breaking New Artists—An Unmissable Deep Dive with MUBUTV’s Ritch Esra & Eric Knight
HOLLYWOOD, CA – Monday, April 20, 2026 – As the Vice President of Music and Talent at Vevo, Jordan Glickson stands at the epicenter of the music video revolution, redefining how emerging and established artists connect with massive audiences worldwide. In an exclusive and illuminating conversation with MUBUTV’s Ritch Esra & Eric Knight, Glickson shares the never-before-told realities of how Vevo curates, breaks, and champions the next generation of global superstars.
Peeling back the curtain on Vevo’s powerhouse platform—now the largest music video network on Earth—Glickson reveals the blend of gut instinct and granular data that fuels Vevo’s standout programming, including its flagship Discover and annual Artist to Watch series. In an era of algorithm-driven discovery, Glickson discusses how the personal touch and passionate advocacy for both major and indie talent still make all the difference in transforming singles into careers that last.
The episode delivers real-world strategies for independent and major label artists alike:
Unlocking Vevo’s editorial boost and why it matters more than ever
How to craft a music video that cuts through the noise
The pivotal role of visual content in an artist’s long-term success
Vevo’s evolving partnership with YouTube and how to maximize your reach on both platforms
Why global markets—from Latin America to Africa—are reshaping music video consumption and opportunity on an unprecedented scale
Plus, Glickson recounts personal stories of going to bat for artists well before the data caught up—highlighting Vevo’s commitment to artist development and the power of genuine belief in talent.
Don’t miss this insider’s guide to the fastest-changing part of the business. Whether you’re a DIY musician, manager, label exec, or creative professional, Vevo’s deep insights could change the trajectory of your career.
Tune in on Tuesday April 21st for “Getting Your Music Video Noticed By Vevo's Decision Makers”—exclusively on MUBUTV’s Music Business Insider Podcast.
For more information on MUBUTV, contact:
John Sanders at:
Phone: 424.245.0416
Website: www.mubutv.com
Ritch Esra & Eric Knight are available for interviews across all media.
ABOUT MUBUTV
MUBUTV™ | Music Business Television is an online music business channel featuring news, original programming, and interviews with leading experts in the music industry. Its mission is to educate, empower, and engage musicians and industry professionals of the twenty-first century.
About MUBUTV’s Music Business Insider Podcast:
The video series takes a deep dive into the many challenges and nuances of building a viable and sustainable career in today’s new music business. Guests have included music attorney and author Donald Passman, producer Mike Clink [Guns N’ Roses], A&R legend John Kalodner, independent artist Ari Herstand, and more. Hosted by Ritch Esra and Eric Knight, co-founders of the platform.
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