FOR IMMEDIATE RELEASE
Einar Helde, Co-Founder & CCO of AIMS API, Sits Down with MUBUTV’s Ritch Esra & Eric Knight for an Exclusive Deep Dive Into How AI is Transforming the Music Industry
HOLLYWOOD, CA – Monday, March 23, 2026 – As the music industry continues to evolve at blazing speed, AI is now at the forefront of how music is discovered, selected, and placed. In a not-to-be-missed episode, Einar Helde, the visionary co-founder and Chief Commercial Officer of AIMS API, joins MUBUTV’s Ritch Esra and Eric Knight to reveal how artificial intelligence is revolutionizing the landscape of music search for industry professionals worldwide.
Helde, whose AIMS API platform is now used by leading production music companies and catalog owners, gives listeners an insider’s look into the challenge of managing, searching, and curating vast music catalogs in an era where efficiency and creative precision are critical. The episode peels back the curtain on the origins of AIMS—born from first-hand frustration with traditional music supervision workflows—and shows how assistive AI (rather than generative AI) is expediting and enhancing the search for the perfect song for sync, commercials, and visual media.
From unlocking hidden gems in million-plus track catalogs to leveraging lyric sentiment and even early developments in video search, Helde shares exclusive stories, real-world use cases, and the technological breakthroughs making it possible for creatives to find music that matches nuanced emotional tones and storytelling needs in seconds—not days.
Listeners will learn:
- The major differences between assistive and generative AI in music, and why AIMS chose an assistive approach
- How prompt search is revolutionizing creative workflows for supervisors, directors, and catalog owners
- Why mood, vibe, and emotional intelligence are now central to music search—transcending traditional genre tagging
- What the future holds: advanced video search, personalized curation, matching artists with songwriters, and more
- How music libraries of all sizes can bring dormant tracks and overlooked catalogs back to profitable life
“AI isn’t about replacing human instinct—it’s about amplifying taste, creativity, and the options available to industry professionals,” says Helde. This episode delivers invaluable insights for anyone working in sync, music supervision, catalog management, or forward-thinking artists and industry professionals seeking to thrive in the AI-powered music business.
Join us on Monday, March 24th for this compelling conversation with Einar Helde, exclusively on MUBUTV’s Music Business Insider Podcast.
For more information on MUBUTV, contact:
John Sanders at:
Phone: 424.245.0416
Website: www.mubutv.com
Ritch Esra & Eric Knight are available for interviews across all media.
ABOUT MUBUTV
MUBUTV™ | Music Business Television is an online music business channel featuring news, original programming, and interviews with leading experts in the music industry. Its mission is to educate, empower, and engage musicians and industry professionals of the twenty-first century.
About MUBUTV’s Music Business Insider Podcast:
The video series takes a deep dive into the many challenges and nuances of building a viable and sustainable career in today’s new music business. Guests have included music attorney and author Donald Passman, producer Mike Clink [Guns N’ Roses], A&R legend John Kalodner, independent artist Ari Herstand, and more. Hosted by Ritch Esra and Eric Knight, co-founders of the platform.
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