FOR IMMEDIATE RELEASE
Radio Programming Visionary Don Parker Joins MUBUTV’s Ritch Esra & Eric Knight for a Deep-Dive Into the Evolution of Broadcast Media
HOLLYWOOD, CA – Monday, August 24, 2026 – In a compelling new episode of MUBUTV’s Music Business Insider Podcast, renowned radio programming veteran and consultant Don Parker sits down with hosts Ritch Esra and Eric Knight for a wide-ranging and timely discussion on the rapidly transforming landscape of radio, the challenges of streaming, and the enduring power of community connection.
With over four decades of radio industry experience, Don Parker is a trailblazer whose expertise has shaped the sound of iconic stations from San Francisco to Los Angeles. In this exclusive conversation, Parker offers a front-row perspective to radio’s shifting role as community hub, the impact of streaming and TikTok on Gen Z and Alpha, and why radio stations must now fight harder than ever to stand out amidst a crowded digital soundscape.
Parker candidly explores:
The most significant challenges for traditional radio in the streaming era, and actionable strategies for innovation and relevance.
Why music discovery has largely moved from airwaves to algorithms, and what this means for the future of the “radio hit.”
The crucial role of data analysis and research in programming decisions, and new AI-powered insights into what really moves the needle with today’s listeners.
Building loyalty and engagement: How radio can revive its unique value through hyper-local presence, social media, and authentic connection.
A behind-the-scenes look at his renowned programming at KMEL in San Francisco—where supporting local culture and emerging artists proved key to success.
Essential advice and career insights for the next generation of music business professionals facing a new—and more competitive—broadcasting world.
Parker also reveals why radio’s next act will demand not just programming savvy, but multi-platform storytelling, strategic brand-building, and relentless focus on audience engagement.
Join us Tuesday August 25th for a masterclass in radio’s reinvention and hard-won wisdom for every music industry insider. “Is Radio Dead? The Brutal Truth About Streaming vs. Local Stations” – only on the MUBUTV Music Business Insider Podcast.
For more information on MUBUTV, contact:
John Sanders at:
Phone: 424.245.0416
Website: www.mubutv.com
Ritch Esra & Eric Knight are available for interviews across all media.
ABOUT MUBUTV
MUBUTV™ | Music Business Television is an online music business channel featuring news, original programming, and interviews with leading experts in the music industry. Its mission is to educate, empower, and engage musicians and industry professionals of the twenty-first century.
About MUBUTV’s Music Business Insider Podcast:
The video series takes a deep dive into the many challenges and nuances of building a viable and sustainable career in today’s new music business. Guests have included music attorney and author Donald Passman, producer Mike Clink [Guns N’ Roses], A&R legend John Kalodner, independent artist Ari Herstand, and more. Hosted by Ritch Esra and Eric Knight, co-founders of the platform.
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