FOR IMMEDIATE RELEASE
Veteran Sync Insider Jim Thacker Shares Essential Strategies, Myths Busted, and the Future of Music Licensing with MUBUTV’s Ritch Esra & Eric Knight
HOLLYWOOD, CA – Monday, November 2, 2026 – The world of sync is rapidly evolving, and no one straddles the creative and business divide quite like Jim Thacker. Founder of the acclaimed Kazan Music Group and a true veteran of the sync industry, Thacker sits down with MUBUTV’s Ritch Esra and Eric Knight for a candid, in-depth conversation on the MUBUTV Music Business Insider Podcast, airing Tuesday, November 3rd.
In this insightful interview, Thacker takes listeners behind the scenes of modern sync licensing—music for film, TV, advertising, and, increasingly, social media. From his beginnings as a touring musician to his evolution as an entrepreneur and trusted mentor to countless songwriters and artists, Thacker reveals how adaptability, relationship-building, and creative flexibility are essential for long-term success.
Listeners will gain clarity on major industry shifts including: the profound impact of AI technologies on catalog discovery and licensing; the increasing consolidation of music catalogs by global companies; and the ways in which streaming and social media have brought an unprecedented wave of opportunity — and challenge — to the ecosystem.
Thacker busts some of the biggest myths that newcomers face, explains why even “great” songs sometimes don’t get placed, and shares detailed strategies on how creators can build lasting trust with top music supervisors and decision-makers. He offers real-world advice about micro-licensing for social media, collaboration as a career multiplier, and the psychological resilience needed to survive in sync’s marathon environment.
From the explosion of content opportunities to the new reality of brand placements and what producers and artists must know about business readiness, this is the definitive guide for anyone serious about making their mark in sync.
Join us on Tuesday, November 3rd, for a masterclass on thriving in today’s sync world—featuring untold stories, actionable tips, and the hard truths every artist and songwriter needs to hear. The Jim Thacker Interview—only on MUBUTV’s Music Business Insider Podcast.
For more information on MUBUTV, contact:
John Sanders at:
Phone: 424.245.0416
Website: www.mubutv.com
Ritch Esra & Eric Knight are available for interviews across all media.
ABOUT MUBUTV
MUBUTV™ | Music Business Television is an online music business channel featuring news, original programming, and interviews with leading experts in the music industry. Its mission is to educate, empower, and engage musicians and industry professionals of the twenty-first century.
About MUBUTV’s Music Business Insider Podcast:
The video series takes a deep dive into the many challenges and nuances of building a viable and sustainable career in today’s new music business. Guests have included music attorney and author Donald Passman, producer Mike Clink [Guns N’ Roses], A&R legend John Kalodner, independent artist Ari Herstand, and more. Hosted by Ritch Esra and Eric Knight, co-founders of the platform.
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