FOR IMMEDIATE RELEASE
Award-Winning Singer-Songwriter and Podcaster John Martin Keith Reveals Candid Truths, Lifelong Lessons, and Essential Mindset for Success in the New Music Industry
HOLLYWOOD, CA – Monday, June 29, 2026 – What does it truly take to carve out a lasting, fulfilling career in music—beyond the charts, the labels, and the fleeting hype? In a revealing new episode, MUBUTV’s Ritch Esra and Eric Knight go deep with acclaimed Nashville singer, songwriter, guitarist, and podcast creator John Martin Keith. Known for his 25+ years in the industry and as the voice behind “You Can Make a Living in the Music Industry,” Keith brings a fresh lens to the timeless—and rapidly changing—question of music industry success.
Throughout the episode, airing Tuesday June 30th, Keith explores the realities of independent artistry and shares the pivotal mindsets and strategies that separate those who endure from those who burn out. Listeners will hear why perseverance is the ultimate differentiator, how defining personal success is more critical than ever, and how the power of authentic relationships can make or break a career. Keith also opens up about first-hand mentorship from Christian music icon Stephen Curtis Chapman, sharing the behind-the-scenes stories and career-shaping moments that inspired his own journey—from working-class musician to in-demand songwriter and in-the-know podcast host.
Other topics include:
The evolution of “success” in today’s music business—why you don’t need a hit single or major label deal to build a living
Navigating today’s low-barrier, high-noise landscape: how emerging artists can stand out and find the right collaborators
Overcoming industry challenges brought on by streaming, declining record sales, and fierce competition
The essential role relationships, character, and authenticity play in long-term sustainability
Why being a “good hang” and fostering trust is as essential as raw talent
Keith also candidly discusses the inspiration behind his educational podcast, detailing how years of teaching, mentoring, and real-life trial and error shaped his commitment to artist development and transparency.
This value-packed, actionable episode is a must-listen for aspiring artists, songwriters, and music business professionals ready to take serious control of their careers in today’s ever-shifting landscape.
Tune in Tuesday, June 30th for a compelling masterclass in modern music industry survival—exclusively on MUBUTV’s Music Business Insider Podcast.
For more information on MUBUTV, contact:
John Sanders at:
Phone: 424.245.0416
Website: www.mubutv.com
Ritch Esra & Eric Knight are available for interviews across all media.
ABOUT MUBUTV
MUBUTV™ | Music Business Television is an online music business channel featuring news, original programming, and interviews with leading experts in the music industry. Its mission is to educate, empower, and engage musicians and industry professionals of the twenty-first century.
About MUBUTV’s Music Business Insider Podcast:
The video series takes a deep dive into the many challenges and nuances of building a viable and sustainable career in today’s new music business. Guests have included music attorney and author Donald Passman, producer Mike Clink [Guns N’ Roses], A&R legend John Kalodner, independent artist Ari Herstand, and more. Hosted by Ritch Esra and Eric Knight, co-founders of the platform.
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