FOR IMMEDIATE RELEASE
swsh’s Alexandra Debow Sits Down with MUBUTV’s Ritch Esra & Eric Knight for a Groundbreaking Look at Fan-Driven Innovation and Artist-Fan Loyalty
HOLLYWOOD, CA – Monday, September 14, 2026 – MUBUTV Music Business Television, the leading education platform for music business professionals and artists, welcomes Alexandra Debow, dynamic co-founder and tech innovator behind swsh, to the upcoming episode of the MUBUTV Music Business Insider Podcast. In an exclusive, in-depth conversation with hosts Ritch Esra and Eric Knight, Debow shares her revolutionary vision for transforming fleeting live experiences into enduring artist-fan connections and actionable business intelligence.
At just 23, Alexandra Debow is making shockwaves in the music and tech worlds. swsh, her fast-growing platform, is redefining how fan-generated content at concerts fuels community and offers artists and brands deep new insights into fan behavior, loyalty, and cultural trends.
In this episode, Debow reveals:
The moment she uncovered the “paradox” of disappearing concert content—and why it’s a goldmine for artists willing to pay attention
Tangible strategies for artists at every level to identify and nurture superfans—those passionate supporters whose engagement and spending set them apart from casual listeners
How viral fan phenomena, from friendship bracelets at Taylor Swift’s Eras Tour to in-jokes and memes, become powerful “unscripted marketing”—and how artists can capitalize on them
Why fan-generated photos and videos offer more actionable audience intelligence than traditional data—unlocking new approaches to branding, merchandising, touring, and partnership development
How emerging artists can leverage authentic community and hyper-engagement to attract brand deals—even before they reach massive scale
Debow also shares how her engineering background informed her product vision, why brands are rethinking ROI from major festivals, and what artists should focus on NOW to future-proof their fan relationships.
Tune in for rare strategies, actionable advice, and a peek at the future of music from the mind of one of today’s most innovative young leaders. The new episode featuring Alexandra Debow drops Tuesday, September 15th, exclusively on MUBUTV’s Music Business Insider Podcast.
For more information on MUBUTV, contact:
John Sanders at:
Phone: 424.245.0416
Website: www.mubutv.com
Ritch Esra & Eric Knight are available for interviews across all media.
ABOUT MUBUTV
MUBUTV™ | Music Business Television is an online music business channel featuring news, original programming, and interviews with leading experts in the music industry. Its mission is to educate, empower, and engage musicians and industry professionals of the twenty-first century.
About MUBUTV’s Music Business Insider Podcast:
The video series takes a deep dive into the many challenges and nuances of building a viable and sustainable career in today’s new music business. Guests have included music attorney and author Donald Passman, producer Mike Clink [Guns N’ Roses], A&R legend John Kalodner, independent artist Ari Herstand, and more. Hosted by Ritch Esra and Eric Knight, co-founders of the platform.
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