FOR IMMEDIATE RELEASE
Michael Epstein, Head of Marketing at Good Talk and Creator of the “hey Mike” Newsletter, Brings Game-Changing Advice to MUBUTV’s Ritch Esra & Eric Knight in an Exclusive Interview
HOLLYWOOD, CA – Monday, June 1, 2026 – As the music landscape becomes more complex and competitive than ever, artists face unprecedented challenges in breaking through. On the next episode of MUBUTV’s Music Business Insider Podcast, Ritch Esra and Eric Knight sit down with Michael Epstein—acclaimed Head of Marketing at GoodTalk and creator of the highly regarded “hey Mike” music industry newsletter—for a deeply candid discussion on what it truly takes to succeed in today's music business.
Drawing from his real-world background in real estate and his evolution into music industry leadership, Epstein pulls back the curtain on must-have skills that separate lasting careers from fleeting moments. He explains why hands-on digital marketing know-how is no longer optional, how the overlooked power of Twitter and other platforms can transform fan engagement, and the concrete steps every artist should take before releasing music.
Listeners will discover:
The critical importance of building a personal brand—and how to do it right.
Why documentation and paper trails are an artist’s best protection in business dealings.
The power of saying “no”: How Epstein’s personal journey from burnout to clarity can help artists and managers focus on what truly moves the needle.
What separates interns and newcomers who climb the ladder from those who fade out.
The reality behind the “overnight success” myth, and how slow, consistent effort becomes the catalyst for real breakthroughs—even when progress feels invisible.
Epstein’s advice for defining success, staying motivated through setbacks, and committing to music for the long haul in a world where over 150,000 new tracks are released every day.
This insightful interview is packed with actionable wisdom for artists, managers, and aspiring insiders alike.
Don’t miss Michael Epstein’s essential blueprint for a resilient and successful music career—releasing Tuesday, June 2nd, exclusively on the MUBUTV Music Business Insider Podcast.
For more information on MUBUTV, contact:
John Sanders at:
Phone: 424.245.0416
Website: www.mubutv.com
Ritch Esra & Eric Knight are available for interviews across all media.
ABOUT MUBUTV
MUBUTV™ | Music Business Television is an online music business channel featuring news, original programming, and interviews with leading experts in the music industry. Its mission is to educate, empower, and engage musicians and industry professionals of the twenty-first century.
About MUBUTV’s Music Business Insider Podcast:
The video series takes a deep dive into the many challenges and nuances of building a viable and sustainable career in today’s new music business. Guests have included music attorney and author Donald Passman, producer Mike Clink [Guns N’ Roses], A&R legend John Kalodner, independent artist Ari Herstand, and more. Hosted by Ritch Esra and Eric Knight, co-founders of the platform.
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