FOR IMMEDIATE RELEASE
Grayson Sanders, Co-Founder & CEO of Chordal, Sits Down with Ritch Esra and Eric Knight for a Deep Dive Into the New Era of Music Licensing, Sync, and Artist Education
HOLLYWOOD, CA – Monday, May 18, 2026 – In one of the most cutting-edge and practical interviews of the year, Chordal’s Grayson Sanders joins Ritch Esra and Eric Knight on MUBUTV’s Music Business Insider Podcast to demystify the rapidly evolving world of music licensing and sync in the digital age. Sanders, a renowned innovator and tech entrepreneur, opens up about how Chordal is streamlining the labyrinthine world of sync licensing and empowering artists, publishers, and rights holders in ways the industry has never seen before.
With the myths of “golden ticket” sync placements, the complicated web of multiple rightsholders, and outdated legal frameworks lingering in the industry, Sanders reveals the truth behind sync’s barriers—and how new solutions are clearing a path for a new era.
Key highlights from this much-anticipated episode include:
The true driving force of music’s value today: artist connection—not algorithms or platforms—leading to more authentic placements and long-term success.
How Chordal is creating an all-in-one, transparent environment where all song stakeholders—artists, writers, publishers, and labels—can license collaboratively and seamlessly, reducing the months-long wait for approvals to simply minutes.
Why micro-licensing is the next mainstream revenue source: Sanders unpacks how major brands and creators are increasingly licensing music for online and user-generated content, opening new doors for both established and independent artists.
The crucial role of education: Chordal’s commitment to training and empowering artists to understand sync and rights management, giving them unprecedented agency in their careers.
The game-changing launch of Chordal’s API, allowing integration with platforms like TikTok and unlocking global opportunities for music placements at scale.
The positive future for human connection and artistry amidst the rise of AI, and how technology can be used to support—not replace—authentic musical relationships.
This is a must-listen for every artist, songwriter, manager, or music business professional eager to gain real-world knowledge and actionable insights into maximizing income and impact in the sync landscape.
Join us on Tuesday, May 19th for the complete conversation and learn how to take control of your licensing future, only on MUBUTV’s Music Business Insider Podcast.
For more information on MUBUTV, contact:
John Sanders at:
Phone: 424.245.0416
Website: www.mubutv.com
Ritch Esra & Eric Knight are available for interviews across all media.
ABOUT MUBUTV
MUBUTV™ | Music Business Television is an online music business channel featuring news, original programming, and interviews with leading experts in the music industry. Its mission is to educate, empower, and engage musicians and industry professionals of the twenty-first century.
About MUBUTV’s Music Business Insider Podcast:
The video series takes a deep dive into the many challenges and nuances of building a viable and sustainable career in today’s new music business. Guests have included music attorney and author Donald Passman, producer Mike Clink [Guns N’ Roses], A&R legend John Kalodner, independent artist Ari Herstand, and more. Hosted by Ritch Esra and Eric Knight, co-founders of the platform.
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