FOR IMMEDIATE RELEASE
International Artist Manager & Ellevate Studios Founder Charlotte Caleb Joins MUBUTV’s Ritch Esra & Eric Knight for an Unfiltered Conversation on Modern Artist Success
HOLLYWOOD, CA – Monday, August 10, 2026 – What does it truly take to build a lasting music career in an era where the rules keep changing? Internationally renowned artist manager and CEO/co-founder of Ellevate Studios, Charlotte Caleb, offers a candid and inside perspective in the latest episode of the MUBUTV Music Business Insider Podcast with hosts Ritch Esra and Eric Knight. With over 12 years managing talent across genres and helping artists thrive in today’s evolving landscape, Charlotte shares actionable advice and vital insights every artist and manager needs to hear right now.
In this revealing conversation, Charlotte breaks down the reality behind artist management today—why the manager-artist partnership has become more critical than ever, the essential non-creative traits she looks for in clients, and the reason creating a distinct, compelling artist “world” is the key to fan loyalty and financial sustainability. She gives honest, practical strategies for building multiple revenue streams, navigating the growing risks artists face, and transforming creative vision into a lasting brand that cannot be ignored.
Listeners will discover:
Why managers are now essential co-founders in an artist’s journey, wearing more hats than ever as labels become more risk-averse and artists take control of their careers
The crucial non-musical qualities Charlotte demands in her clients, from “dogged determination” and business savvy to vision and charisma that create “cult-like,” lifelong fans
How to build a unique, multi-dimensional brand that stands out—and why simply releasing great music is no longer enough in a crowded, fast-changing market
Hard-learned lessons from the front lines on revenue, risk management, artist self-education, passive income, and investing in the right team and skills
Practical wisdom for all stages: from early DIY artists to established acts looking to level up and future-proof their careers
Charlotte also opens up about the challenges women face in the industry, the importance of planning for life’s unpredictability, and how managers are now “plugging the gap” in artist development that labels have abandoned.
For anyone passionate about building careers—not just hits—in today’s music industry, this episode is an absolute must-listen.
Tune in Tuesday, August 11th for this eye-opening, honest conversation that delivers the kind of guidance, relatable stories, and rare real-world expertise you won’t find anywhere else.
For more information on MUBUTV, contact:
John Sanders at:
Phone: 424.245.0416
Website: www.mubutv.com
Ritch Esra & Eric Knight are available for interviews across all media.
ABOUT MUBUTV
MUBUTV™ | Music Business Television is an online music business channel featuring news, original programming, and interviews with leading experts in the music industry. Its mission is to educate, empower, and engage musicians and industry professionals of the twenty-first century.
About MUBUTV’s Music Business Insider Podcast:
The video series takes a deep dive into the many challenges and nuances of building a viable and sustainable career in today’s new music business. Guests have included music attorney and author Donald Passman, producer Mike Clink [Guns N’ Roses], A&R legend John Kalodner, independent artist Ari Herstand, and more. Hosted by Ritch Esra and Eric Knight, co-founders of the platform.
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