FOR IMMEDIATE RELEASE
Africori’s Adam Tiran on Breaking Genre Barriers, International Strategy, and the Spirit of Africa’s Music Industry—A Pioneering Exclusive with MUBUTV’s Ritch Esra & Eric Knight
HOLLYWOOD, CA – Monday, July 13, 2026 – Adam Tiran, the dynamic Director of Operations at Africori, sits down for the first time with MUBUTV’s Ritch Esra and Eric Knight for an exclusive, forward-thinking interview about the explosive ascent of African music on the international stage. As global genres like Amapiano and Afrobeats redefine the music landscape, Tiran reveals the behind-the-scenes strategies that have made African sound a worldwide force—and what other emerging markets can learn from Africa’s playbook.
From navigating the seismic shifts of cross-border collaborations and digital innovation to mapping the evolution of distribution, artist development, and chart-topping crossovers, Adam Tiran provides a rare insider’s perspective on how Africa’s music industry is rewriting the rules. The episode explores pivotal milestones—like Africori’s groundbreaking partnership with Warner Music and landmark moments such as the IMS Showcase—which are not only expanding the reach of African music, but also giving rise to new definitions of artistic independence and identity.
Hear Tiran open up about:
How Africori balances full-spectrum artist support and global distribution, while maintaining independent spirit within a major label framework.
The cultural and structural shifts required to break free from the “world music” stereotype and enter the global pop conversation.
The nuances of genre evolution, including the rise of Afro House’s “second phase” and the factors that signal a shift in a musical movement.
Powerful lessons African artists are teaching the world—musically, socially, and philosophically—by taking their culture worldwide on their own terms.
Personal influences and the media that inspired Tiran’s journey from the UK to the epicenter of Africa’s creative revolution.
“This episode isn’t just about music trends—it’s about a tidal shift that’s inspiring new generations across continents,” says MUBUTV co-founder Ritch Esra. “Few people have Adam’s vantage point, and even fewer can articulate the international blueprint for success emerging from Africa right now.”
Don’t miss this wide-ranging, deeply insightful episode, live Tuesday July 14, 2026, exclusively on MUBUTV’s Music Business Insider Podcast.
For more information on MUBUTV, contact:
John Sanders at:
Phone: 424.245.0416
Website: www.mubutv.com
Ritch Esra & Eric Knight are available for interviews across all media.
ABOUT MUBUTV
MUBUTV™ | Music Business Television is an online music business channel featuring news, original programming, and interviews with leading experts in the music industry. Its mission is to educate, empower, and engage musicians and industry professionals of the twenty-first century.
About MUBUTV’s Music Business Insider Podcast:
The video series takes a deep dive into the many challenges and nuances of building a viable and sustainable career in today’s new music business. Guests have included music attorney and author Donald Passman, producer Mike Clink [Guns N’ Roses], A&R legend John Kalodner, independent artist Ari Herstand, and more. Hosted by Ritch Esra and Eric Knight, co-founders of the platform.
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