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Mark Sutherland has been covering music and the music business for over 25 years. He started out producing his own fanzine, which landed him a job on legendary pop magazine Smash Hits. He then helped chronicle the Britpop era via senior editorial roles at NME and Melody Maker and was part of the launch team for BBC Radio 6 Music. He's also a music industry expert, having served as global editor of Billboard and, most recently, as editor of UK music industry 'bible', Music Week. He is currently a Variety columnist and contributing editor to Music Business Worldwide, and writes for the likes of Rolling Stone, Kerrang!, The Face and The Times/Sunday Times. |
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Advice for traditional music journalists navigating the digital era:
"You've just got to go to where the audience is. I mean, this is what the music business has been through, you know, so journalism is no different really...you have to do different things to reach them. And whether that's social media or obviously online is a big thing, or Podcast...you've just got to access people where they are, in the format they want."
-Mark Sutherland
LISTEN:
LISTEN: Why Music Journalism Will Never Be The Same!
Music Journalist Mark Sutherland [The Money Trench, Music Business Worldwide] [MIP113]
TRANSCRIPT | SHOW NOTES
Books mentioned:
📒 How (Not) to Run a Record Label - https://amzn.to/3G92kms
📒 I Was There: Dispatches from a Life in Rock and Roll by Alan Edwards
https://amzn.to/4ndwvJV
📒 How Music Works by David Byrne - https://amzn.to/4eacFuQ
🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us! - https://amzn.to/3RB2nu4
