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Co-Founded in 2017 by Mark Allen Lachar and Michael van der Roest, Blossom is a driven yet unique boutique entertainment marketing and talent agency with a personal touch. Our industry expertise and innovative services combine to create custom campaigns that fit the specific needs and goals for artists, creators, and brands. We offer true development that open doors and extends new opportunities for our clients.
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Mark on the importance of intention before releasing music:
“Avoid releasing music without context. Dropping music with no strategy is a very common pitfall that a lot of artists make.
No context, no story, no intentionality behind the releases—this is crucial for cutting through today.”
-Mark Allen
LISTEN:
LISTEN: The #1 Mistake Musicians Make When Releasing Music (Are You Guilty?)
With Mark Allen from the Blossom Agency [MIP122]
TRANSCRIPT | SHOW NOTES
Books mentioned:
📒 All You Need To Know About the Music Business 11th Edition - https://amzn.to/3sdgrja
🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us! - https://amzn.to/3RB2nu4
![Music Business Insider Podcast [MUBUTV]](/images/fpmubutvnews460x320/NEW_MUBUTV_Music_Business_Insider_Podcast_Cover_2026_1920x1080.jpg)
