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Lisa Farris is an accomplished Market Development & Digital Media Executive focused on innovation, execution, and leveraging technology in order to transform brand and consumer engagement. A recognized business transformation strategist with the unique ability to balance creative and analytical problem-solving. Proven brand builder and marketer experienced in leading start-ups to nationally recognized $6B+ brands. Supporting organizations ranging from early-stage to established companies who are seeking to revolutionize how audiences experience and interact with their brands. Consistent track record for creating results through leadership, building highly effective teams, project and partner management, execution and innovation.
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Lisa on discussing the current landscape and future of music licensing for businesses:
“The greatest challenge is that 79% of businesses are not using music legally. My focus now is moving from marketing more into advocacy and industry relations, because we have to address this issue.”
-Lisa Farris
LISTEN:
LISTEN: How Soundtrack Is Revolutionizing Music Licensing and Boosting Artist Revenue With Lisa Farris CMO at Soundtrack [MIP132]
TRANSCRIPT | SHOW NOTES
Books mentioned or recommended:
📒 All You Need To Know About the Music Business 11th Edition - https://amzn.to/3sdgrja
🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us! - https://amzn.to/3RB2nu4
![Music Business Insider Podcast [MUBUTV]](/images/fpmubutvnews460x320/NEW_Music_Business_Insider_Podcast_Ad_1920x1080_1.png)
