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Keith Jopling is a music strategist, author, podcaster and mentor. In 2021 he started the music podcast The Art of Longevity, featured under Spotify’s “must listen” music podcasts and on all other platforms. The archive sits on his music curation site The Song Sommelier. Keith has worked with the boardrooms of labels, streaming services, start-ups and investors. He has held previous roles with Sony Music, Spotify, EMI and the BPI. Most recently he was Consulting Director at boutique music agency MIDiA Research (2019-2024) and began his career in music as Research Director at global trade body IFPI (2000-2006). Keith has published two books as part of a ‘series’ on music, business and culture: Body of Work: how the album outplayed the algorithm and survived playlist culture As an educator, he has lectured in music business, strategy and innovation at Henley Business School, NYU, BIMM, ACM, Belmont, Syracuse, Westminster and the University of Krems, Austria.
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On what inspired Keith to write "Body of Work" and what sparked his interest in the album format.
"All of these bands that have been around for 20, 30, 40 years were still making really, really great albums... I was just so impressed that they were still sustaining this skill to make, you know, amazing albums without any filler, with great stories behind the songs and great themes running through the songs."
-Keith Jopling
GET KEITH'S BOOK
"BODY OF WORK"
LISTEN:
LISTEN: The Album vs. The Algorithm: Keith Jopling Reveals Why Albums Still Rule! [MIP144]
TRANSCRIPT | SHOW NOTES
Books mentioned or recommended:
📒 Body of Work by Keith Jopling - https://amzn.to/4kUSg0k
📒 All You Need To Know About the Music Business 11th Edition - https://amzn.to/3sdgrja
🎧 Get Audible Free - Your favorite titles anywhere you go.
Enjoy a free trial on us! - https://amzn.to/3RB2nu4
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