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Karan Bhatnagar is an inspiring leader at the intersection of technology and music, currently shaping the future of fan engagement as a key executive at Hook, the revolutionary AI-powered social music app. Hook empowers fans to create, share, and discover authorized remixes and mashups of their favorite songs, redefining music consumption and creativity. Karan collaborates with labels, managers, and talent to design innovative in-app and off-platform campaigns that drive revenue, virality, and fan engagement for artists, celebrities, and creators worldwide. Before joining Hook, Karan served as Head of Digital at Three Six Zero Management, where he led digital strategy for an impressive roster of global stars, including Calvin Harris, Kid Cudi, and Jaden and Willow Smith. With a proven track record of leveraging digital platforms to amplify artists’ reach and impact, he is recognized for his expertise in crafting campaigns that merge cutting-edge technology with authentic storytelling. Based in Los Angeles, Karan continues to push boundaries in the music and tech industries, fostering connections that benefit creators and fans alike. |
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Karan on how Hook aims to benefit creatives and rights holders:
“We want to create an ecosystem where people, fans, artists, creators can [remix music],
share it to their social media platforms so they have a better chance
at marketability while getting that visibility and control that they need.”
-Karan Bhatnagar
LISTEN:
LISTEN: Unlocking the Next Music REVOLUTION:
Hook, AI & the New Era of Artist Monetization With Karan Bhatnagar from Hook Music [MIP120]
TRANSCRIPT | SHOW NOTES
Books mentioned:
📒 All You Need To Know About the Music Business 11th Edition - https://amzn.to/3sdgrja
🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us! - https://amzn.to/3RB2nu4
![Music Business Insider Podcast [MUBUTV]](/images/fpmubutvnews460x320/NEW_MUBUTV_Music_Business_Insider_Podcast_Cover_2026_1920x1080.jpg)
