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Jesse Kirshbaum has been in the trenches of the music business for over a decade. He started his career finding and developing talent. In fact, he worked with some of the biggest and most relevant artists of modern times. Jesse’s extensive experience includes securing talent for concerts, tours and endorsement deals for his various clients and brand partners internationally. The same way he is known for helping break artists, he now focuses on building robust strategies and campaigns for big & emerging brands that wish to break into the mainstream zeitgeist. He founded Nue Agency (a creative boutique, recently named to Inc Mag’s 500 list as the 3rd fastest growing Media Company in America) to sit at the center of culture, brands and technology. He is the host of Hot 97’s web series “Hot In Tech” and is an authority in music tech culture, as well as the executive producer of the hit digital series #CRWN. Jesse writes and curates Beats and Bytes, one of the top newsletters in music & tech. |
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Jesse discusses the importance of aligning core values between brands and artists.
"Successful partnerships are built on authenticity and the alignment
with core values, providing value to consumers through great storytelling
and understanding the audience you’re trying to reach."
- Jesse Kirshbaum
LISTEN:
LISTEN: Jesse Kirshbaum Unveils the Secrets to Successful Music-Brand Collaborations [MIP099]
TRANSCRIPT | SHOW NOTES
Recommended Books on the Music Business:
📒 All You Need to Know About the Music Business New 11th Edition out now! - https://amzn.to/3sdgrja
🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us! - https://amzn.to/3RB2nu4
![Music Business Insider Podcast [MUBUTV]](/images/fpmubutvnews460x320/NEW_MUBUTV_Music_Business_Insider_Podcast_Cover_2026_1920x1080.jpg)
