Don Parker is an industry leading broadcast & media consultant. His extensive experience includes roles as General Manager & Senior Vice President of Programming for over 15 years at iHeartMedia, Inc., which is one of the world’s most influential audio and media brands. In addition, Don has spent over two decades as a successful Program Director in San Francisco, Los Angeles, Houston, Phoenix and Las Vegas. Among his many achievements was creating KTBZ-FM (The Buzz), Houston’s heritage Alternative music brand, rebuilding one of the country’s first Hip Hop brands, KMEL-FM in San Francisco, as its longest tenured PD in history, and creating the PRIDE Radio channel on iHeartRadio, America’s No.1 LGBTQ+ audio platform. |
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Don on advice for the next generation about entering radio.
"For the young person getting into a business, this business, it's a tough business to get into, but it does exist. ... Now you kind of have to, in a major market, if you're going to come up through the ranks, you probably have to do some on-air, you probably have to do the street team, and then you got to work your way up. It's harder than it used to be."
-Don Parker
LISTEN:
LISTEN: Is Radio Dead? The Brutal Truth About Streaming vs. Local Stations [MIP170]
TRANSCRIPT | SHOW NOTES
Books mentioned or recommended:
📒 Permission Marketing by Seth Godin - https://amzn.to/4quiNUU
📒 Who Moved My Cheese? by Spencer Johnson - https://amzn.to/45FaqfR
📒 All You Need To Know About the Music Business 11th Edition - https://amzn.to/3sdgrja
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