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I am a a global strategist and music & entertainment industry executive focused on building brands at the intersection of culture, commerce, and technology. My work lives where merchandising, fan engagement, and storytelling converge. Most recently, I was tapped to lead Loud House Group as CEO, launching the company out of stealth with a focus on building long-term brand equity at the intersection of culture, commerce, and community. I also advise Atvenu, Oxford Pennant, Merch Co., and consult for various consumer-focused brands and companies through my advisory firm, Shoplifters United. Additionally, I’m a proud board member of Vestry Concerts, an intimate, not-for-profit concert subscription series based in Montclair, NJ, a certified USA Boxing Trainer, and an occasional op-ed writer. Previously, I spearheaded Fanatics’ entry into the music & entertainment space, and was Senior Vice President at Warner Music Group , operating in a general management capacity, overseeing global e-commerce, tour merchandising, CRM, VIP Experiences, ticketing, and fan clubs. Prior to that, I was a visiting professor at William Paterson, oversaw Business Development for Roadrunner Records, very briefly practiced entertainment Law at the Davis Firm, and ran the legendary Fat Beats. When not in the office, on the road, or at a show, I can usually be found obsessing over my wife, kids, dogs, Nina Simone, New York hardcore music, and boxing.
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Dan on how artists should approach merch as more than just black T-shirts.
"I think merch has historically been viewed as black T-shirts. That’s not how I view it. I view it as broader. There’s a collectible aspect, a memorabilia aspect, and all of these various product extensions and brands can be built in and around the artist."
-Dan Goldberg
LISTEN:
LISTEN: World Building with Merch: Inside the New Rules of Music Branding with Dan Goldberg [MIP155]
TRANSCRIPT | SHOW NOTES
Books mentioned or recommended:
📒 The ONE Thing - https://amzn.to/4ethWA7
📒 Essentialism: The Disciplined Pursuit of Less - https://amzn.to/3P5h1eD
📒 All You Need To Know About the Music Business 11th Edition - https://amzn.to/3sdgrja
🎧 Get Audible Free - Your favorite titles anywhere you go.
Enjoy a free trial on us! - https://amzn.to/3RB2nu4
