Get Noticed in Music: The Secret Sauce Behind Making It in Music Publishing With Kim Frankiewicz [Concord Music Publishing]

You don’t need a million followers.
You need a game plan.

Because the problem isn’t just talent—it’s standing out in a crowded room.
It’s this:

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Are you out there, or are you hiding behind one song and waiting for magic?
The grind, the teamwork, the hustle—it all matters way more than you think.

Too many gifted artists and songwriters spend their days dreaming, hoping someone will come find them.
But the truth?
Nobody can see you unless you show up first.

Until you stop thinking,
“How do I get discovered?”
And start saying,
“I’ll make sure everyone in the room knows my name and my story.”

Because when you become visible—when you become prolific, proactive, and connect with the right crew—doors open.
You stop waiting for someone to do it for you.

And you start leading your own music career.

That shift—taking the leap from hoping to DOING—is the real unlock.
Now your music doesn’t collect dust.
It gets heard.

🎙️ On this episode of the MUBUTV Music Business Insider Podcast, Kim Frankiewicz (Global Head of Creative at Concord Music Publishing) lays out exactly how the new music game is played—what gets a songwriter or artist noticed, and why being out there matters more than ever.

🎧 Listen all the way through if you’re serious about turning your talent into a career.

No magic button.
Just a new way to make it happen.

KEY TAKEAWAYS: Getting Signed and Succeeding in the Modern Music Business

  • Visibility Is Everything: Getting involved in local or online music communities is often how songwriters and artists get noticed by publishers and industry professionals.
  • Proactive Mindset Required: Waiting to be discovered isn’t enough. Today’s music industry wants hustlers—people who are always making, connecting, and self-promoting.
  • Teamwork Makes a Difference: Having the right management or support team is critical for artists. Publishers look as much at your team as your talent.
  • Work Ethic Over Raw Talent: A great voice or catchy song isn’t enough. Consistent hard work, proven commitment, and a great attitude matter most.
  • Women Are Winning in Publishing: More female leaders are thriving in the publishing world, especially on the creative side, but there’s still room to grow—especially for female producers.

How to Get Noticed as a Songwriter or Artist

Want to know the first thing top publishers look for?
It’s not just your songs. It’s that you’re out there—working, connecting, playing, collaborating.

Kim Frankiewicz says: “There’s communities in every city. You have to get yourself in those communities. We often hear about a songwriter or producer through our other writers or producers. ‘Hey, you should check out this guy or girl, they’re really good. I was in the studio with them…’”

So, don’t just sit back. Get into local writer nights, open mics, or connect online. Let people see you in action.

Teamwork Means Everything

Here’s a secret: If you’re an artist, you need a team. Publishers might sign a songwriter without a manager, but if you’re on stage, you need someone steering the ship.

“We’re interviewing the managers as much as the new potential signing,” Kim says. “We have to make sure they can deliver and have the same vision as we do.”

If you don’t have the right support, you might not get the deal—even if your music is great.

Why Work Ethic Beats Talent

Can you write one song every two months and expect to make it? Nope.
The industry wants people who are always creating and showing up.

“If you’re not committed to your craft, it doesn’t work,” Kim says. That drive—to write, perform, perfect, and connect—is what separates the stars from the dreamers.

Women in Publishing: Still Growing Strong

Good news: There are more women running the show in music publishing than ever before. Kim talks about how female executives are thriving on the creative side, even though there’s still a lack of female producers.

But times are changing—thanks to new opportunities and more people starting at home, in their own studios.

BEST MOMENTS: Inspiring Insights from the Interview

  • 🗣️ “You have to get yourself out into those communities… We hear about people through our own songwriters and producers.” – Kim Frankiewicz
  • 🗣️ “We’re interviewing the managers as much as the artist. It’s a big part these days.” – Kim Frankiewicz
  • 🗣️ “If you’re not committed to your craft, it doesn’t work.” – Kim Frankiewicz
  • 🗣️ “The industry should be supporting managers more. If there was more financial help for managers, that would help everyone.” – Kim Frankiewicz

TIMESTAMPED OVERVIEW

  • 00:00 Getting Noticed in the Music Industry—Why It Takes More Than Talent
  • 07:47 Major Changes in Publishing: Streaming and Single Royalties
  • 08:44 What Publishers Look For: Work Ethic, Talent, and Team
  • 10:11 Do You Need to Be Proactive? Absolutely.
  • 11:52 Why a Management Team Is Essential
  • 17:16 Female Leadership Is Growing in Publishing
  • 21:21 What Holds Artists Back (Hint: It’s Not Just Talent)
  • 22:54 How to Survive Early Career Struggles

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ABOUT THE GUEST

Kim Frankiewicz is the Global Head of Creative at Concord Music Publishing, with a career that began in Australia and now spans the globe. She is passionate about supporting new talent, building teams, and shaping the future of music publishing.