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Drawing from extensive first hand experience in the music touring industry, I am committed to transforming the live events sector with innovative solutions. In 2022, I founded Ternwheel with a vision to revolutionize tour management by addressing the industry's most pressing challenges. Our platform is designed to streamline and enhance every aspect of live show management, from budgeting and scheduling to real-time collaboration and performance insights. My journey began by starting the careers of international touring acts such as M.anifest and Prof, and then moved into work at Rhymesayers Entertainment, where I served as Artist Manager/Publicist and Sales & Marketing Manager. Here, I also directed PR strategies and led the sponsorship program for Soundset Festival, gaining invaluable insights into the complexities of tour management. Building on this experience, I founded San Francisco Supply, an artist management agency that further honed my expertise in the field. At Ternwheel, I am driven by a mission to empower artists and their teams with the tools they need to manage tours more effectively and efficiently. Our platform, the world’s first tour profitability solution, offers streamlined communication, enhanced budgeting efficiency, and simplified logistics management, helping artists and their teams navigate the road with ease and confidence. I am passionate about redefining tour management standards and helping artists reach new heights of success. Join me on this transformative journey to unlock the full potential of live music tours and elevate the live events industry, one performance at a time. Explore how Ternwheel can revolutionize your tour management experience: www.ternwheel.com.
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Ashanti on why Ternwheel was created and the need for better tools in the touring industry:
“It’s unbelievable that there isn’t a tool for this, for this specific thing. But also just in the music industry in general, the fact that it was so disjointed and people are using their own tools… that’s really what got the idea sparked and I decided to go after it.”
-Ashanti Abdullah
LISTEN:
LISTEN: Touring Secrets EXPOSED: What Every
Independent Artist Must Know With Ashanti Abdullah from Ternwheel [MIP126]
TRANSCRIPT | SHOW NOTES
Books mentioned or recommended:
📒 The Autobiography of Malcolm X - https://amzn.to/48DnSDu
📒 All You Need To Know About the Music Business 11th Edition - https://amzn.to/3sdgrja
🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us! - https://amzn.to/3RB2nu4
![Music Business Insider Podcast [MUBUTV]](/images/fpmubutvnews460x320/NEW_MUBUTV_Music_Business_Insider_Podcast_Cover_2026_1920x1080.jpg)
