As the CEO and co-founder of swsh, Alexandra Debow is at the forefront of rethinking how artists and brands cultivate community. swsh serves as a shared photo album that transforms ephemeral live event moments into lasting connections, enabling marketing teams to own their user-generated content and turn casual listeners into dedicated superfans. An alum of NYU Tandon’s Computer Engineering program and a prestigious Thiel Fellow, Alexandra blends technical rigor with a deep passion for the fan experience. From festival grounds to digital ecosystems, she is dedicated to bridging the gap between physical experiences and long-term audience loyalty. Alexandra is a leading voice on the future of social connection and the evolving value of the superfan economy. |
|||
 |
|||
Alexandra on why capturing concert content is valuable to artists.
"We're already capturing videos, and however, throughout time, people weren't
able to use that as a point of reconnection, and it's a super, super high-leverage way to do so.
So giving people an excuse and giving people a reward and a platform
to help bring people together was a massive opportunity we saw to be able to unlock."
-Alexandra Debow
LISTEN:
LISTEN: The Superfan Economy: How to Turn Concert Moments into Lasting Loyalty [MIP173]
TRANSCRIPT | SHOW NOTES
Books mentioned or recommended:
📒 All You Need To Know About the Music Business 11th Edition - https://amzn.to/3sdgrja
📒 The Idea Factory: Bell Labs and the Great Age of American Innovation – https://amzn.to/46RcUbp
🎧 Get Audible Free - Your favorite titles anywhere you go.
Enjoy a free trial on us! - https://amzn.to/3RB2nu4
![Music Business Insider Podcast [MUBUTV]](/images/fpmubutvnews460x320/NEW_MUBUTV_Music_Business_Insider_Podcast_Cover_2026_1920x1080.jpg)
