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Rio Caraeff is an accomplished executive with 30 years of As Founder, President, and CEO of Vevo, Rio helped create the His earlier roles include Executive Vice President at Universal He has been featured in Billboard’s “The Power 100” and “40 Rio lives in Austin, Texas with his wife Elise, children River and
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On why Rio Caraeff joined Musixmatch and the importance of getting closer to the core of music creation.
"I wanted to get closer to what I would call like the atomic, you know, kernel of truth, right?
... Once you strip away the business of music, you know, and you strip away the recording of music,
what is really left? ... And that’s really the— it’s really the song, right?
It’s the lyrics, it’s the underlying composition."
-Rio Caraeff
LISTEN:
LISTEN: Lyrics Are Becoming the New CURRENCY of Music |
Here's Why Rio Caraeff from Musixmatch Explains! [MIP147]
TRANSCRIPT | SHOW NOTES
Books mentioned or recommended:
📒 All You Need To Know About the Music Business 11th Edition - https://amzn.to/3sdgrja
🎧 Get Audible Free - Your favorite titles anywhere you go.
Enjoy a free trial on us! - https://amzn.to/3RB2nu4
![Music Business Insider Podcast [MUBUTV]](/images/fpmubutvnews460x320/NEW_MUBUTV_Music_Business_Insider_Podcast_Cover_2026_1920x1080.jpg)
