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Jordan Glickson is Vice President of Music & Talent at Vevo, the world’s leading music video network. In this role, he leads Vevo's global team (with offices in NYC, LA, and London) working with artists, labels, and managers. Jordan and his team select artists for Vevo's core live performance programs, such as DSCVR, Ctrl, and Extended Play, as well as other original content opportunities, such as Footnotes. Jordan also leads the global Programming team, setting the strategy for how Vevo promotes artists of all levels, genres, and backgrounds across its network on YouTube and Connected TV platforms, such as Samsung and Roku. Additionally, Jordan's team sets and executes Vevo's global social marketing strategy across Instagram, TikTok, Facebook, and other social platforms. Outside of Vevo, Jordan serves on the Board of Directors for Elementz, a Cincinnati-based, non-profit Hip-Hop Youth Arts Center.
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Jordan on Evaluating Artists Beyond Just Music.
"At the end of the day, it really is about great music. But we all know there are artists we’ve been
huge fans of that we think the music is just absolutely amazing, and it’s just not enough."
-Jordan Glickson
LISTEN:
LISTEN: Getting Your Music Video Noticed By Vevo's Decision Makers [MIP152]
TRANSCRIPT | SHOW NOTES
Books mentioned or recommended:
📒 All You Need To Know About the Music Business 11th Edition - https://amzn.to/3sdgrja
🎧 Get Audible Free - Your favorite titles anywhere you go.
Enjoy a free trial on us! - https://amzn.to/3RB2nu4
![Music Business Insider Podcast [MUBUTV]](/images/fpmubutvnews460x320/NEW_MUBUTV_Music_Business_Insider_Podcast_Cover_2026_1920x1080.jpg)
