Music Marketing

5 Twitter Dos & Don’ts For Bands From ThatGoToGuy

Ife-ekpenumaIfe Ekpenuma, CEO of Audacrease Entertainment Group, recently shared his Twitter dos and don'ts for indie artists and labels. They strike a nice balance of connecting with people via Twitter without overwhelming them with irrelevant tweets and content.Whether or not you agree with each one, I think you'll find Ekpenuma presents a consistent, well thought out perspective on taking care of business in the land of 140 characters.


Ashley Neal recently invited Ife Ekpenuma to present his "13 Do’s and Don’ts of Twitter for Indie Artists and Labels" because he "truly has a natural knack and ability for connecting people via his social networks."

As CEO of Audacrease Entertainment Group, a small emerging label based in Columbia, SC, Ekpenuma (aka @ThatGoToGuy) has a solid take on social networking via Twitter. I've taken a handful of his do's and dont's, condensed them and shared them below.

TOP 5 TWITTER DOS & DON'TS FOR MUSICIANS

Do: Include your band's name (or a relevant term) in your Twitter handle.

Don't: Choose an off-putting or rude handle that could limit your following.

Do: Post what you tweet on Facebook.

Don't: Tweet or post only your own music and content.

Do: Interact with your fans.

Don't: Come across as unapproachable.

Do: Follow up on interest beyond Twitter.

Don't: Conduct all your business in public on Twitter.

Do: "Have fun on Twitter."

Don't: "Allow Twitter to take your time away from conducting business."

Be sure to check out the full post for a much more detailed look at Ekpenuma's Twitter tips.

Hypebot Senior Contributor Clyde Smith (@fluxresearch) maintains a business writing hub at Flux Research and blogs at Crowdfunding For Musicians. To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.

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